studio & campaigns

Caption in your tone, sent right.

Drop a photo from the chair. Studio writes the caption in your voice, queues it for the right time of day, posts it to Instagram. Campaigns drive the rebook from the customers already in your CRM. Drafts always, never autosent.

Have Remi ring me, draft something →
caption draft, in your voice
[ balayage, golden hour ]

friday balayage with charlie. soft money piece, root smudge, gloss to seal. she came in wanting "summer but not obvious", i think we got it. 🤎

#hackneystudio #balayage #softblonde

suggested · friday 17:45approve · edit · skip
voice training

Trained on your last twenty posts.

We don't generate generic Instagram-AI sludge. Studio reads your last twenty posts, your captions, your hashtags, your line breaks, the rhythm of how you talk to your customers, and writes in that voice. If a draft sounds like a chatbot, the model isn't trained.

  1. Re-trains weekly.

    Voice drifts. Studio reads the last 20 posts every Monday so the drafts stay current.

  2. Owner can correct.

    Reject a draft with a one-line reason; the next draft adjusts. Tone tightens over a week or two.

  3. Lists the source posts.

    Every draft shows which past captions it pulled rhythm from. No mystery, no black box.

trained from
·lowercase everything, drop the rules.
·stylist name + service, always in the first line.
·single brown-heart emoji as a sign-off.
·three hashtags max, no spam wall.
Reads your last 20 posts, retrained every Monday at 06:00.
photo to caption to post

Drop the photo, queue is full.

Photo lands in Studio, drafted caption + hashtag set + best time-of-day in 30 seconds. Owner approves, it queues to Instagram + Facebook. If a post stalls (no posting agent authorised, account paused), Studio holds it, doesn't silently drop it.

  1. Best-time scheduling.

    Suggests the slot from your account's engagement history, not a generic 'post at 9am Tuesday' rule.

  2. Cross-posts to Facebook.

    Single approval pushes both, mirrors hashtags + captions sensibly to each platform.

  3. Approve-once chain.

    Bridal trial photo, follow-up before/after, end-of-day shot. Approve the chain, the rest publishes itself across the week.

queue · this week
Tue 11:30Bridal trial, Evaapproved
Wed 17:45Balayage, Charlieapproved
Thu 19:00Studio behind-the-scenesdraft
Fri 17:45Friday colour roundupdraft
how campaigns stay honest

Drafts always. Autosend never.

01

Owner approves every send.

Studio + campaigns drafts a queue, the owner sees the queue, the queue doesn't go out until the owner taps approve. Same model as the Persona-2 rule, no autonomous occasion messaging, ever.

02

In the salon's voice.

Drafts are written in your captions' rhythm and signed from the salon. Customers see your wordmark; they never see the word Co Sweyt in the message.

03

STOP, HELP, frequency cap.

UK SMS regulation honoured per send. Frequency cap per customer per month is a hard limit, not a default to override.

04

Per-segment billing visible.

Twilio bills SMS per segment. The approval screen shows the segment count + cost before send, so a 320-character message doesn't silently become a 3× charge.

See the four Remi rules →
rebook campaigns

The customers already in your CRM.

A campaign is a query plus a draft message. "Customers who got a colour 8+ weeks ago and haven't rebooked." Studio writes the nudge, the queue waits, the owner approves, the SMS goes out. Replies route to Remi, bookings land in the calendar.

  1. Common cohorts pre-built.

    Lapsed regulars, first-visit follow-ups, bank-holiday quiet-day fillers, all pre-built queries.

  2. Custom cohorts via Ask Remi.

    "Customers who came once, paid by cash, never rebooked" works as a plain-English query.

  3. Reply handling, automatic.

    Customer replies, Remi picks up the thread in the right channel, books the slot, hands off to a human if needed.

campaign · ready to send

Lapsed colours, 8+ weeks

14 customers14 segments · £0.42 total
"Hi Sam, it's Charlie at Hackney Studio. Spotted you were last in for a balayage end of May. Got two open Friday, 12:30 or 16:00 with me, want one? charlie"
holds for owner approvalApprove all →

Have Remi ring you.

Type a number. Remi calls in under a minute, roleplaying a small salon, same product your customers would hear, end-to-end. No signup, no card.

· or ·
founder onboarding

Get on a call with the people building it.

A 30-minute walk-through with one of our founders, your salon's setup, your services, your accent, your voice card. You leave with Remi live on your number.

Book a founder call →
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